Sugai World is a Tokyo-based design gift company founded in 2011 by Yu Sugai, known for its playful and eco-friendly stationery products that blend functionality with whimsical design. Their unique offerings include the Clip Family paper clips, made from natural fiber paper that can be shaped when soaked in water, and the Animal Hug washi tape dispenser, combining a tape cutter with animal-shaped figures. Designed and produced in Japan using sustainable materials, Sugai World aims to bring imagination and joy to everyday life, with products sold globally through lifestyle shops, museum stores, and online platforms.