Occasionalish is a San Francisco Bay Area–based stationery and accessory brand founded in 2019, known for its whimsical, in-house designs that bring everyday magic to items like greeting cards, notepads, sticky notes, and enamel pins. With playful themes ranging from food to crafts and diary-inspired motifs, the brand creates thoughtful, often interactive pieces that are both fun and functional. Occasionalish also recently launched a climbing-themed sub-brand, Rock Bae, and is popular in indie retail for its vibrant, high-quality products.