nocco. is a Japanese textile and lifestyle brand created by designer Yui Kubo, dedicated to bringing the beauty and charm of mushrooms into everyday life. Inspired by real mushroom species, the brand creates playful and thoughtfully designed goods including mushroom shaped pouches, stamps, washi tapes, stationery, textiles, and apparel. With a love for nature and hands on craftsmanship, nocco. transforms detailed mushroom illustrations into charming everyday objects that invite both longtime mushroom lovers and newcomers to discover the joy of these fascinating little organisms.